
Pepsi just dropped a rebrand worthy of a TikTok glow-up: Pepsi Prebiotic Cola. Each can comes with 3g of prebiotic fiber, cane sugar instead of corn syrup, and only 30 calories. Basically, your classic soda trying to cosplay as kombucha. š±āØ
š” The strategy behind it
This isnāt about suddenly caring for your gut health ā itās about market survival. Traditional soda sales are slipping, while Gen Z is all about soft wellness: products that look healthier, carry a sprinkle of science-y buzzwords, and feel shareable online.
So Pepsi grabbed its iconic brand, sprinkled in prebiotics, and packaged the whole thing as ātreat yourself without guilt.ā Itās not just a drink, itās storytelling in a can. š
š„¤ Pepsi isnāt alone
Before Pepsi joined the wellness party, others were already sipping on the trend:
- OLIPOP Prebiotic Soda Pop š: 2ā5g of fiber per can, with acacia and cassava root fiber, vegan, gluten-free, and a whole āI care about your microbiomeā vibe.
- Poppi š: apple cider vinegar + fiber + fizz. It blew up on TikTok and even scored Super Bowl ads.
These brands are smaller but carved out the space Pepsi now wants to own: sodas that pretend to be supplements.
ā The real fiber hero
But hold up: none of that neon branding replaces actual fiber. These are lifestyle propsānot long-term gut health solutions.
If what you want actually worksādigestive support, appetite control, maybe even a cholesterol edgeāreal psyllium husk still wins. Enter Metamucil š¾šŖ
- Metamucil MultiāHealth Fiber Powder (sugarāfree) ā A no-fluff psyllium powder that supports digestion, cholesterol, blood sugar, and satiety. Sugar-free and backed by science.
- Metamucil 3āinā1 Fiber Capsules ā Same fiber punch, but in capsule form for those days when scooping powder feels like a chore.
Both pack way more nutritional value than any soda ever can, no filters necessary.
TL;DR
- Pepsi is dressing up soda with prebiotics to woo wellness fans.
- OLIPOP and Poppi paved the way with fiber-rich sodas.
- Functional beverages are booming, but the real gut health MVP is psyllium.
At the end of the day: drink your soda if you like it, but donāt pretend itās a salad in disguise. š„ā”ļøš„¤
